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About Emtota

Women to Succeed

We empower female entrepreneurs to achieve business success and personal fulfillment. Emtota was created to unite, inspire and celebrate women running businesses and taking on the world!

Empowering Women to succeed

We empower female entrepreneurs to achieve business success and personal fulfillment. Emtota was created to unite, inspire and celebrate women running businesses and taking on the world!

Inspiring Women in Business

We help women connect, learn, and grow. Watching our members thrive, support each other, and achieve their ambitious goals makes it all worth it.

Our Mission

Our mission is to help women unlock their full potential by providing high-impact coaching, genuine connections, and comprehensive support. We believe that when women are at their best, their businesses flourish. Emtota is here to ensure you achieve success on your terms.

Our Values

Our values are the core of our business, the guiding principles that ensure we continue to grow, innovate, and foster success. They shape our actions and drive our commitment to empowering women, building community, and maintaining integrity in everything we do.

1. Empowerment

We believe in empowering women to take control of their business journeys, providing them with the tools and confidence to succeed.

2. Community

We foster a supportive community where women can connect, share experiences, and grow together.

3. Holistic Support

We offer holistic support that addresses both business and personal well-being, ensuring a balanced and fulfilling entrepreneurial journey.

4. Integrity

We operate with integrity, delivering on our promises and maintaining transparency in all our interactions.

5. Innovation

We embrace innovation, constantly seeking new ways to enhance our coaching programs and support services

6. Legacy-Driven

We are committed to helping you build a lasting legacy. Our focus is on long-term success and creating a positive impact that extends beyond your business to your family, community, and future generations. We believe in nurturing values and actions that contribute to a meaningful and enduring legacy.

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Why Emtota Was Started

Emtota was born out of the personal journey of our founder, Kat Roberts. As a young entrepreneur and mother of five, Kat experienced firsthand the challenges of balancing business success with personal well-being. Despite building a multi-million dollar business, she found herself burnt out and overwhelmed.

Determined to create a better path for herself and other women, Kat envisioned a platform that combined effective business strategy with genuine support and meaningful connections. Emtota is the realization of that vision, offering women a space to grow their businesses while nurturing their personal lives.

The Meaning Behind the Name

The name "Emtota" is a tribute to Kat’s daughters - Emilia, Tori, and Tahlia. It symbolises her commitment to empowering women everywhere and laying a foundation for girls around the world to dream big and achieve even bigger. Emtota represents a legacy of strength, resilience, and empowerment for future generations.

Female Led

Run by women, for women. We believe women have a unique strength in business and life that needs to be nourished. We understand the unique challenges and opportunities that women face, and we are dedicated to providing the support needed for women to excel.

Giving Back

We believe the best way to change the world is by lifting others up. A portion of our profits is dedicated to creating opportunities and raising awareness for young, aspiring entrepreneurs who may not have the resources or support to start their own businesses.


From our roots in New Zealand, our goal is to have member events across the globe so that we can bring together diverse perspectives and experiences - we live in a digital world and Emtota embraces this!

Creating Impact

Our mission goes beyond business. We strive to make a positive impact on our members and the world, fostering a community where everyone can succeed. By empowering women, we create ripples of change that benefit families, communities, and economies. Together, we are building a brighter future.

Check out what Emtota offers:

Ready to Join the Emtota Community?

Don't miss out on the opportunity to be part of a supportive, empowering, and innovative community of women entrepreneurs. Join Emtota today and start your journey towards personal and business success. Together, we can achieve greatness and build a legacy of empowerment and growth.